A SURFER, A DOCTOR AND A BUILDER SIT AROUND A CAMPFIRE ONE NIGHT... Some of the best ideas are born from passion. We Are Feel Good Inc. was a collaborative dream that emerged on a joint surfing holiday. We wanted a sunscreen that matched our active lifestyle. A sunscreen that we could rely on. A sunscreen that was not just any old sunscreen BUT a sunscreen that would become the World’s Best Sunscreen. It took a few more years of dreaming, refining and travelling together before we took the plunge and decided to invest in our ideas.